Buyers filter by floorplan before they filter by brand.
An RV shopper has already decided how many people sleep where. An auto shopper is comparing trim and mileage across four tabs. Both need a catalog that answers the specific question first.
What these listings have to carry
The fields an RV or auto buyer narrows on, which are not the fields an equipment buyer uses.
Floorplan is the first filter, not the brand
An RV buyer has decided how their family sleeps and travels before they have an opinion about the badge. If the catalog cannot filter by floorplan, it is asking them to shop in an order nobody shops in.
Sleeps, slides and the layout facts
Sleeps six, two slides, bunkhouse, rear kitchen. These are the words a buyer types and the ones they scan a listing for, so they belong in fields rather than buried in a paragraph.
Length and weight decide the sale
A trailer that will not fit their site or that their truck cannot pull is not a candidate no matter how good the photos are. Dry weight, GVWR and length filter out the wrong units before a call gets wasted.
On the auto side, mileage and trim
Year, make, model, trim and mileage, with the trim being the field most catalogs flatten into the title and then cannot filter on afterwards.
VIN as a real field
A VIN follows a vehicle through history reports, financing and title work. It needs a proper field on the record, not a line in the description that somebody mistyped once.
Comparison, because they are comparing
RV and auto buyers shop several dealers at once with tabs open. The listing that answers the specific question fastest is the one that gets the call.
- Floorplan
- Bunkhouse
- Sleeps
- 6
- Length
- 28 ft
- Mileage
- Under 60k
A lot's fields, in the admin every dealer on this platform runs.
What your buyers actually type
Almost none of it starts with a brand. It starts with a layout, a length or a number of miles.
Get your lot quoted.
How many units, new or used or both, and which integrations you already depend on.