GVWR, axles and deck length, filtered properly.
A trailer buyer knows what they need to pull and what they need to haul. The catalog has to let them narrow on that from a phone, and your staff has to be able to list a unit the day it lands.
Two trailer dealers running on this platform today, with their own staff adding units, setting prices and shooting photos at the lot.
J&M migrated to this platform from a national dealer website provider. They carry Delta, Criterion and Load Trail; Bighorn Byte builds their site and is not affiliated with, endorsed by, or a vendor of those manufacturers.
What a trailer listing has to carry
The fields are the product. Get them wrong and the catalog is a photo album with prices on it.
GVWR and empty weight, both
A buyer already knows what their truck is rated to pull. Carry one of the two numbers and they have to call to work out the other, and most of them do not call.
Deck length and width as numbers
Not “20 footer” in the description. A number in a field is the only version a filter can use, and length is the second thing anybody narrows by.
Bumper pull and gooseneck are different searches
Not a spec detail, the first fork in the road. Somebody with a gooseneck ball in the bed is not shopping the bumper pull half of your lot.
Filters that stack
Under a GVWR, tandem axle, over 18 feet, all at once. One filter at a time turns a 34 unit lot back into a scroll.
Photographed at the trailer
Walk out, shoot the deck, the coupler and the plate, upload from the same phone. A used trailer sells on how it was kept, and that is shown rather than described.
Units that move between lots
A trailer at the wrong yard is a trailer not selling. Moving it is a change on one record, not a delete on one site and a retype on the other.
- GVWR
- 14,000 lb
- Axles
- Tandem
- Deck length
- 20 ft
- Hitch
- Gooseneck
A trailer lot's fields, in the admin every dealer on this platform runs.
What your buyers actually type
Searches like these have to land on a unit rather than a category page, which is a filter job before it is a content job.
Builds already running on this
Each write-up covers the screens, the admin behind it, and what the staff actually does with it.
Two locations across two states, with sales, rentals, service and parts in one system, and a live inventory shared with another dealer.
Laurel, Montana and Sheridan, WyomingSEE THE BUILD
Equipment, trailers and the occasional hot rod, with multi-location inventory and cross-lot transfers handled in the same admin.
Sheridan, WyomingSEE THE BUILDGet your lot quoted.
How many units, how many locations, and what your current site cannot do.